YourCar was conceived to provide a consumer-focussed portal to the services delivered by the 1link portfolio of automotive software platforms. Harnessing 1link’s existing providers, YourCar was designed to offer drivers direct links to a wide range of car-based services – from getting a car serviced to listing a vehicle for sale.

I was instrumental in the initial conception of YourCar, a potentially huge consumer-offering that ultimately secured the acquisition of epyx for more than $200m.

Getting stuck into this concept, I was involved with every aspect of the project’s ideation. This enabled me to take an invested, holistic approach to the architecting and design of the platform’s interface.